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Why rankings need pixels: An intro to pixel position tracking

Rank has long been the gold standard for measuring performance on the SERP, but a changing landscape calls for additional metrics.

Performance monitoring 09 Jul 2026

Visual features are taking over the SERP

Today’s image-rich Google SERPs have come a long way from 10 blue links, and research shows they’re getting even more visual.

SERP analysis 24 Jun 2026

Understanding the differences between prompts and keywords

To measure your brand’s visibility in AI search, you need to track prompts, not keywords — but first, you need to know what sets them...

GEO 15 Jun 2026

What is GEO? And why it matters for your search strategy

AI search calls for a different approach to optimization, but what does that look like in practice?

GEO 11 May 2026

The anatomy of an LLM prompt response

LLM prompt responses are not like traditional search results. We break down their structure, what powers them, and the shifts in...

GEO 02 Apr 2026

The top 5 SERP features of 2026 and how to appear in them

After the dust of 2025 settled, which SERP features have come out on top in 2026? We analyzed 200,000 SERPs over three years to find…

SERP analysis 16 Mar 2026

The 4 key challenges of AI search measurement

AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.

GEO 04 Mar 2026

5 key SEO tactics to adapt for AI search

As AI search continues to evolve, we look at where its tactics diverge from — and align with — traditional SEO.

GEO 28 Jan 2026

Will AI Overviews always be at the top of the SERP?

Early data says: no. Google is quietly lowering AI Overviews, putting them beneath traditional organic results — a possible sign of…

SERP analysis 04 Sep 2025

How to measure the impact of AI Overviews on site traffic

Assess AIO traffic using Google Search Console, your favourite rank tracker, and a trick GA4 setup.

Performance monitoring 29 Apr 2025