# Stuff worth sharing.

Data-driven research. Savvy SEO tips. Brain-expanding insights.

### [Why rankings need pixels: An intro to pixel position tracking](/content/blog/intro-to-pixel-position-tracking/index.html)
Rank has long been the gold standard for measuring performance on the SERP, but a changing landscape calls for additional metrics.

Performance monitoring 09 Jul 2026

### [Visual features are taking over the SERP](/content/blog/visual-serp-features/index.html)
Today’s image-rich Google SERPs have come a long way from 10 blue links, and research shows they’re getting even more visual.

SERP analysis 24 Jun 2026

### [Understanding the differences between prompts and keywords](/content/blog/prompts-vs-keywords/index.html)
To measure your brand’s visibility in AI search, you need to track prompts, not keywords — but first, you need to know what sets them...

GEO 15 Jun 2026

### [What is GEO? And why it matters for your search strategy](/content/blog/what-is-geo/index.html)
AI search calls for a different approach to optimization, but what does that look like in practice?

GEO 11 May 2026

### [The anatomy of an LLM prompt response](/content/blog/llm-prompt-response-anatomy/index.html)
LLM prompt responses are not like traditional search results. We break down their structure, what powers them, and the shifts in...

GEO 02 Apr 2026

### [The top 5 SERP features of 2026 and how to appear in them](/content/blog/top-5-serp-features-2026/index.html)
After the dust of 2025 settled, which SERP features have come out on top in 2026? We analyzed 200,000 SERPs over three years to find…

SERP analysis 16 Mar 2026

### [The 4 key challenges of AI search measurement](/content/blog/ai-search-measurement/index.html)
AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.

GEO 04 Mar 2026

### [5 key SEO tactics to adapt for AI search](/content/blog/ai-search-seo-tactics/index.html)
As AI search continues to evolve, we look at where its tactics diverge from — and align with — traditional SEO.

GEO 28 Jan 2026

### [Will AI Overviews always be at the top of the SERP?](/content/blog/will-aios-always-be-rank-1/index.html)
Early data says: no. Google is quietly lowering AI Overviews, putting them beneath traditional organic results — a possible sign of…

SERP analysis 04 Sep 2025

### [How to measure the impact of AI Overviews on site traffic](/content/blog/measure-ai-overview-traffic/index.html)
Assess AIO traffic using Google Search Console, your favourite rank tracker, and a trick GA4 setup.

Performance monitoring 29 Apr 2025