Share of voice | STAT Search Analytics
Share of voice
Outrank your rivals & grow your market share.
Our powerful share of voice metrics combine ranking data with search volume and CTR to give you an instant answer to who — or what feature — owns the most visibility across your various search landscapes. Watch your brand exposure chart up and to the right with each new optimization you make.
Examine SoV from every POV
Whether its key subdomains, select subfolders, crucial keyword segments, essential SERP features, money-making markets, or even single SERPs, you can view your share of voice metrics any which way you like.
Identify true search competitors
Different keywords surface different competitors, which always include more than who you bargained for. Learn the full list so you can separate business competitors from topic competitors and marketing opportunities — and create SEO strategies packed with more precision and nuance.
See threats & opportunities a mile away
Keep an eagle eye on emerging and dwindling threats so you’re never caught off guard. Watch how visibility trends over time and see exactly how much share of voice is gained or lost by your competitors compared to 7, 30, 60, 90, and 180 days before.
Assess the impact of SERP features
SERP features are plentiful and volatile, can get in your way, or present a golden opportunity to expand your SERP real estate. See how much share of voice each feature generates, how it fluctuates over time, and what, in all of that, you own, so you can accurately measure their influence.
Better understand traditional results
As SERP features grow in number and diversity and shake up the layout of the SERP, they redefine what organic visibility looks like. Which keywords does Google keep feature light? What kind of content breaks through as a traditional result on feature-heavy SERPs? Leverage organic share of voice for insight.