Webinar: AI Overviews impact on traffic | STAT Search Analytics
AIOs hurting traffic? How to identify true loss with GA4, GSC & Rank Tracking.
Get fresh AI Overview research and an actionable framework for how to assess the impact of AIOs on your traffic.
AIOs and how to measure their real impact
With AI Overviews now showing in up to 40% of queries in some verticals, it’s clear they’re here to stay.
And in an already “zero-click” world of knowledge graphs and featured snippets, their impact on traffic is raising new questions — are they taking meaningful visits away from your site, or is it just more of the same?
In this webinar, you’ll learn:
- The current state of AI Overviews across different verticals and search intents
- How to combine data from GSC, GA4, and rank tracking to measure AIOs
- How to tease apart AIO traffic from regular organic traffic and other SERP features
- Whether AIOs are actually impacting your organic traffic
Come for the fresh AI Overview research you need to inform your SEO strategy and stick around for the Q&A session where Tom answers the audience’s most pressing queries and concerns.