# AIOs hurting traffic? How to identify true loss with GA4, GSC & Rank Tracking.

Get fresh AI Overview research and an actionable framework for how to assess the impact of AIOs on your traffic.

[Watch the webinar](/content/webinars/registration-aios-impact-on-traffic/#demo/index.html)

## AIOs and how to measure their real impact

With AI Overviews now showing in up to 40% of queries in some verticals, it’s clear they’re here to stay.

And in an already “zero-click” world of knowledge graphs and featured snippets, their impact on traffic is raising new questions — are they taking meaningful visits away from your site, or is it just more of the same?

In this webinar, you’ll learn:

- The current state of AI Overviews across different verticals and search intents
- How to combine data from GSC, GA4, and rank tracking to measure AIOs
- How to tease apart AIO traffic from regular organic traffic and other SERP features
- Whether AIOs are actually impacting your organic traffic

Come for the fresh AI Overview research you need to inform your SEO strategy and stick around for the Q&A session where Tom answers the audience’s most pressing queries and concerns.

## Watch the webinar

## See how STAT can help with AI Overview tracking.

[Learn more](/content/ai-overview-tracking/index.html)