Webinar: How to leverage search intent for SEO | STAT Search Analytics
Navigating SERP complexity: Leverage search intent for SEO.
Get data-driven search intent insights to increase your visibility from discovery to purchase.
Harness the power of search intent
Each year, ranking for a specific keyword can become an increasingly elusive feat as the search landscape evolves. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate.
In this presentation, Tom will break down all of these nuanced complexities and reveal how to identify valuable opportunities in your space by tapping into the searcher’s motivation behind each query (and how Google responds to it in kind).
Key takeaways:
- Intent is nuanced, and many keywords can support multiple intents
- The same keyword can have a different intent depending where it was searched from, and on what device
- SERP features vary greatly by intent, and this should be reflected in your content strategy
You'll also get to see the Q&A session that followed where Tom fielded the burning search intent questions submitted from the audience.