White paper: The featured snippets report | STAT Search Analytics
The featured snippets report: Prevalence, format, & rankings
Featured snippets are tricky to pin down, but pack a big visibility punch if you can manage to snag them. See what we learned from studying their behavior across millions of SERPs.
Get the cold, hard data on featured snippets.
A lot has happened since Google first launched featured snippets in January 2014. That’s why we’ve run the numbers and examined them across more than 5 million keywords to give you the latest and greatest data behind the current state of featured snippets.
In this report you’ll learn about:
- How snippet prevalence, format, and rankings have changed over time
- Characteristics of snippets across both desktop and mobile
- Leveraging our findings to bolster your own featured snippets strategy
One takeaway we found? Roughly 75% of featured snippets are sourced from within the top 3 organic ranking URLs on its SERP.