White paper: The evolution of SERP features | STAT Search Analytics
The evolution of SERP features: Prominence & prevalence in 2024
SERP features are plentiful and volatile, can get in your way, and present a golden opportunity to expand your SERP real estate. So we analyzed 560,000 SERPs to surface which features are dominating search results today and what you can do about it.
Dive deep into the SERP feature data
As more and more SERP features appear on the scene, they shake up the layout of the SERP itself and redefine what ownership of organic visibility looks like for businesses.
We dove deep into the data to learn just how SERP features are behaving on mobile and desktop devices, and across US and UK markets, and packaged up our findings just for you.
In this study you’ll learn about:
- Which SERP features are driving the most visibility in 2024.
- Year-over-year comparisons of feature occurrence and share of voice.
- The fate of traditional organic results.
- How to leverage our findings to bolster your own SERP feature strategy.
A sneak peak at the findings: SERP features are now responsible for a staggering 65% of a SERP’s visibility.